Introducing a flavourful whiskey collaboration between master distiller Eddie Russell and actor Matthew McConaughey. Its name was inspired by the longest branches of their family trees and the connection they have to the states of Kentucky and Texas. Pick one up today at your local first Choice Liquor store today.

The Kraken Rum is an imported rum from the Caribbean blended with 13 secret spices . Named for the sea beast of myth and legend, The KRAKEN RUM is a strong, rich, black and smooth rum that's aged in barrels for 24 months to impart classic dark rum flavours of cinnamon, ginger and clove.

Made in the traditional style of Kentucky Ryes, Woodford Reserve Kentucky Straight Rye Whiskey delivers bold flavours of pepper and tobacco with a long fruit and sweetly spiced finish. Grain the first of the Five Sources is exactly sourced to produce the defined taste we're looking for in every bottle of Woodford Reserve. Our mash bill contains 53 percent rye, resulting in a liquid with pronounced spice notes that are sweetly hinted with fruit before a long finish.

Longbranch is a rare small batch Bourbon made with 8 tear old WIld Turkey Bourbon and refined through a special filtration process with Texas Mesquite and oak charcoals, a unique method that deepens the flavour and complexity of the whiskey.

In 1874 M.W. Heron, a bartender, developed Southern Comfort in his bar near La Rue Bourbon in New Orleans and first served it in traditional fashion from a whiskey barrel. In 1934 after a short break in production due to Prohibition, Southern Comfort introduced their current distinctive label featuring the now famous Currier and Ives lithograph of a Southern plantation house on the banks of the Mississippi. The plantation is known as "Woodland Plantation", built in 1834. Southern enthusiasts can visit the newly renovated mansion, which now operates as a nine bedroom country inn. Southern's identity as a bourbon lies only in its origins. Its inception was in an awful whisky batch that Heron was attempting to improve. Actually, Southern Comfort was originally a Peach Liqueur, and one of the few peach liqueurs on the market. Produced using neutral spirit and over 100 ingredients, the final liqueur matured for eight months prior to bottling. Since then the formula has changed and Southern is now branded a 'whiskey liqueur'. Sweet and rich with a molasses background and faint medicinal flavour, it's America’s “Take it easy Drink”. Enjoy it straight, on the rocks or with cola.

Presently run by Master Distiller, John Lunn, who continues the hands on process as set forth by George Dickel and again by Ralph Dupps, Dickel whiskey is produced from a mash of corn, barley and rye. The grains are finely ground at the distillery before being cooked. They are then cooled in mash tubs by pure spring water from Cascade Spring, located about one-half mile up the road from the distillery. Fermentation is begun using a proprietory yeast, followed by a double distillation - firstly in a column still, then in a pot-still. The process of charcoal mellowing then occurs, which defines the difference between Tennessee whiskey and bourbon whiskey. In this process, the double-distilled whiskey is filtered through sugar maple charcoal. Dickel's mellowing process is unique in that it is chilled prior to the filtration process. This process of chilling the whiskey resulted from George discovering that the batches of whiskey he tasted during the winter were noticeably smoother than those he tasted during warmer weather. He called this process chill mellowing. The first step in the mellowing process is selecting and cutting sugar maple trees. Trees are cut in the winter months when the sugar maple's rich flavour is stored in the trunk of the tree. The trunks are allowed to season and cut into strips. These strips are hand-stacked and set ablaze in the open air. This process allows the smoke's impurities to escape from the resulting hard charcoal. The hard maple charcoal is crushed by hand and packed into one of six mellowing vats located at the distillery. About ten feet of charcoal is packed into each vat. Two virgin wool blankets are placed on the top and bottom of the charcoal. The top blanket ensures that the newly chilled whiskey uniformly reaches into the vat, while the bottom blanket keeps the charcoal from escaping as the whiskey leaves the vat. The entire chill charcoal mellowing process takes seven to ten days to complete, and though this extra process is time consuming and expensive, the distillery believes the end result speaks for itself. The whisky is finally aged in new, charred American white oak barrels. Full barrels are aged just up the hill from the distillery in the industry's only single-storied iron-clad warehouses. Dickel No.8 received a silver medal in 2005 at the San Francisco World Spirits Competition. More recently it was lauded with the prestigious Gold Medal. Tasting notes: Bright topaz. Aromas of toasted toasted marshmallow, sweet corn and vanilla bean as well as hints of rye freshness. A youthful but nicely rounded whiskey with attractive corn, toasty oak, cocoa and peppermint notes leading into a gently spicy finish. Value buy. 40% Alc./Vol.

Originated in the 1780s by Jacob Beam, a Kentucky farmer, who operated a grain mill and ground grist for locals - a portion of which was always reserved for the families private use - to make whisky. It was in 1795 the Jacob finally began commercial production, however it was not under the Beam Label. Consistency of style has been maintained by using the same yeast cultures for over 60 years, derived from an original culture made by Jim Beam himself on his back porch. Beam Bourbon is the product of six generations of distillers with only one enforced break in production between 1920 and 1933 when prohibition was introduced to the U.S. It was following prohibition, (during which time the distillery had been shut and sold to the U.S. government) that the bourbon was named "Jim Beam" after the head of the Beam family. To drink Beam then is to taste something of its American heritage. White Label is aged for four years and appreciated for it's pleasant sweet/sour and mellow, nutty character, making it one of the biggest selling Bourbons globally. 37% alc./vol.

The Four Roses distillery is located in Lawrenceburg, Kentucky on the banks of the Salt River in Anderson County. The distillery has a unique Spanish Mission-style architecture rarely seen in Kentucky and is listed on the National Register of Historic Places. The company attributes their products quality to several factors: A unique Limestone water source, the spring-fed Salt River; a high quality grain source (Four Roses are the only distillery using the same grain source for 45 years, paying a premium for quality); Two Mash Bills in daily production - one mash bill contains significantly more rye than any other Bourbon, resulting in a spicy, full-bodied taste; and five proprietary yeast strains, each producing uniquely different flavours. Tasting note: Polished brass gold. Aromas of lamington cake and cherry ripe interchange with peppermint and drying oak as damp cedar wood enters. Lots of American oak input in the mouth: anise infused honey, cocoa and cherry ripe. A splash of minty-rye to finish. Rounds off finely tannic/peppery with hints of Turkish Delight and caramel fudge in the aftertaste. Youthful, but surprises with its complexity. Solid value if you're looking for a rye-heavy Bourbon. 45% Alc./Vol.