About Midday Somewhere

What does Midday Somewhere do?

Midday Somewhere tracks wine, spirit and beer prices from a variety of Australian retail websites, as prices fluctuate daily. By tracking price movements you’ll know the best time to buy your favourite drinks and save money.

Why use Midday Somewhere?

We provide information that most alcohol retailers don’t: we reveal a product’s price history. We also compare prices of the same products from different retailers, which saves you time and helps you find the best deal.

How much money can I save?

The amount of money you can save will depend on the type of drinks you buy, the number of bottles, and the retailer you buy from.

Red wine, white wine and rosé

Red wine, white wine and rosé prices can fluctuate on a daily basis. It is common for wines normally priced $20 to $50 to be discounted by as much as 50%.

The best discounts usually apply to cases of 6 or 12 bottles. Retailers with physical stores often sell two bottles for the price of one.

Sparkling wine and spirits

Sparkling wines and spirits are typically sold at lower margins, and discounts rarely exceed 25%.

Beer and cider

Beer and cider discounts are most commonly found when purchasing packs of 6, 24 and 30. Single bottles are rarely discounted.

How do I find products?

Finding the best deals available now

The home page lists today’s best deals across all categories. If you wish to narrow that list to a specific category, you can browse products via our list of categories. For example, if you drink Chardonnay, click the Chardonnay link and you’ll be taken to a page listing the best Chardonnay prices at the moment.

The list will rank highly the products with the biggest price drop in the last day at the top of the page, as well as those that have dropped in price in the last week or so.

Products highly ranked by reviewers such as James Halliday, or the Langtons Classification will also appear first.

Finding the best price for a specific product

If you know the name of the drink you’re looking for, then type the name (e.g. brand, style of wine etc.) into the search box at the top of the page. If there are no search results it means the product is out of stock or not sold by the retailers Midday Somewhere tracks.

Can I search by price range and other criteria?

Yes, we offer an advanced search form which lets you search by category, price range, discount, retailer, brand, vintage, region and more.

The advanced search form is available to members only.

How do I become a member of Midday Somewhere?

Membership is free and only requires an email address. Click here to join.

What benefits do I get as a member?

As a member, you will:

  • Access prices from additional retailers including Dan Murphy’s, First Choice Liquor and Aldi

  • Be able to follow the prices of your favourite drinks

  • Receive our weekly email, sent every Thursday at midday. This email lists the best deals we’ve sourced for the week

  • Get access to the advanced search form

What does “Follow your favourite drinks” mean?

Following your favourite drinks means you can be notified easily about the prices of these drinks. When you visit the website, the drinks that you are “following” or tracking will be listed at the top of your page. This list is unique to you, and only you can see this list. That way, it’s easy for you to keep an eye on prices that matter to you.

Also, in your weekly email, if there are any discounts for your favourite drinks, you will be notified about these first.

How can I track my favourite drinks?

Once you’ve found a product you’d like to track, all you have to do is click the “follow” button located next to the item. The button has a star icon.

You need to be signed in to Midday Somewhere to track drinks, and to view your list.

I don’t want to receive the weekly email. How do I unsubscribe?

To unsubscribe from the weekly email, click the “Unsubscribe” link at the bottom of one of the email you have received.

Alternatively, you can unsubscribe and re-subscribe via the Options section of the website.

Can I take a short break from the weekly email?

Yes, our unsubscribe page also lets you temporarily pause emails for a month.

I’ve found a product I want to buy. What happens next?

If you click on an item that you want to buy, you will be sent directly to the item on the retailer’s website. It is up to you to decide what you’d like to do next.

If you would like to purchase that product, follow the prompts on that retailer’s website (e.g. “add to cart”).

Midday Somewhere is not an alcohol retailer – we do not stock any alcohol, or take any payment. We are simply a third party website that tracks retailers’ prices. All payments made through an online purchase will happen directly with the retailer.

I’ve found a drink that has dropped in price. How long will the price stay discounted?

Unfortunately, we don’t know. We’ve seen prices that stay low for a few weeks, and some that are heavily discounted for a few hours only. All we recommend is to look at the price history chart and see if there is a pattern. Sometimes, a product fluctuates in price quite often, so if you miss one price drop, chances are that it will be discounted again in the near future. Some drinks rarely change in price – so if you see an unusual price drop and you wish to buy, it’s best to get in quick.

What is the best way to secure a discounted price?

If you see a product at an amazing price and want to jump on it, then we recommend clicking on the product. You will then be redirected to that item on the retailer’s website. Buying online will ensure you get the price you’re after.

All retailers offer inexpensive delivery, and occasionally delivery is free. Some retailers also offer a “Click & Collect” service where you can order and pay online, and collect your drinks the same day from your nearest store.

Does Midday Somewhere make any money from the products I purchase?

Some retailers we track have an Affiliate Marketing program, which means that if you use our website, click through to that retailer’s website, and make a purchase, we will receive a percentage commission from that sale. Some retailers choose to do this to encourage sales through various sources. You will not incur any fee or pay any extra by using our website. However, we also list prices from retailers that do not have an affiliate marketing program, and therefore do not make a commission. Our primary goal is to help the everyday wine, spirit or beer lover grab a bargain and walk away with a great purchase.

Who owns Midday Somewhere?

Midday Somewhere was started in 2016 by husband and wife team, Andrew and Shannan Kesper. The website started as a hobby, allowing us to track our favourite drinks, and know when they were at amazing prices. There wasn’t another tool around for us to use to track the price history of wine, so we made a tool ourselves. We loved using it to grab a bargain, and were amazed by how much money we were saving just by buying at the right time. We thought that this tool was too good to keep to ourselves, and wanted to share it with other savvy drinkers. Therefore, we launched Midday Somewhere to the public a few months later.

If you have any feedback based on using the site, or any ideas for improvement, please feel free to contact us via the Feedback form.

Happy browsing!

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