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Proudly brewed in Australia with over 100 years of brewing heritage. A thirst quenching mid strength beer. Made with the finest Australian hops and malted barley. For those who like their Lager in an ice cold can.

A veteran market leader, always made in the style of a soft, fleshy, flavour-driven wine. Very accessible and friendly drinking with or without accompaniment.

A crisp and refreshing style with aromas of fresh-cut apples and blossom. Made from freshly-crushed Victorian apples, Golden Axe is gluten free and vegan friendly. With no added sugar or concentrate.

Small can, big whiskey taste. Jack Daniel's Old No. 7 Tennessee whiskey perfectly mixed with no sugar cola to 10% ABV. American Serve No Sugar is a double pour of Jack Daniel's Old No. 7 Tennessee whiskey with just a splash of no sugar cola. For those who appreciate a bolder expression of Jack Daniel’s Old No. 7 Tennessee whiskey with a less sweet mixer. Enjoy chilled or poured over ice.

Pioneer of the Coonawarra region, John Riddoch, lends his name to the highway that dissects the famous 'terra rossa' dominated region which is home to some of Australia's premier red wine vineyards. The fruit for this evocative Shiraz is sourced from some of these vineyards and is aged in a combination of French and American oak for 18 months to develop increased complexity. Exuding plum and red fruit aromas with just a tiny hint of oak that supports the rich textured palate. Perfect for enjoying today or for careful medium term cellaring.

Hidden Gem Chardonnay continues to be one of our customer's favourite, consistently over delivering in every possible way with bucket loads of tropical fruits, melon and apple. A great dry white for an incredible price that is not only a great wine for everyday, but also a nice match to a wide variety of cuisine.

The Hidden Gem range at First Choice continues to prove a sure fire winner for the price savvy consumer. Fresh and fruit driven, this delicious, youthful blend has loads of sweet blackcurrant cabernet fruit flavour with the supple texture of Merlot.

Hidden Gem Semillon Sauvingon Blanc is a refreshing blend that puts on full displays flavours of zesty lemon and gooseberry flavours with a clean, crisp finish. Always been a warm favourite here at First Choice due to its extreme value-for-money which means it is perfect for everyday drinking or in party situations.

The Balter XPA will punch your taste buds with tropical and floral aromatics along with a fruity palette. This brew is for those who enjoy an easy to drink, fully-hopped beer.

Kaiju Krush Tropical Ale has a super-clean malt profile that allows the shipload of juicy tropical fruit flavours to arrive on the desert island of your palate unhindered.