Casa Cuervo wants to share the taste and aroma of its Reserva De La Platino tequila, the embodiment of a family tradition that began in 1795. Experience passed from generation to generation culminates in an ultra premium tequila like no other, past or present, that deserves to wear the Cuervo name. This exquisite liquid is handcrafted from a unique process the family calls Esencia de Agave, a meticulous method that brings the full character, flavour and essence of the agave life.

Reserva de la Familia is the world's first extra-anejo tequila. It is hand selected from the Cuervo family's private collection. Each bottle is made using only blue agave harvested at its peak maturity after seven to twelve years of growth in the field and aged in French and American oak barrels for a minimum of three years. Reserva de la Familia is best served in a snifter, allowing for full appreciation of its flavours, aroma, and velvety finish.