Leading brand of soju in Korea, Lotte Liquor Chum Churum is softer, drier with fresher taste. Distilled with alkali water, which makes for a more distinct and smoother tasting. You can enjoy fresh flavour from start to finish.

The rising popularity of fresh-fruity Soju cocktails has seen a new market for flavored Soju. The classic neutral taste has now been replaced with a variety of popular flavors such as Peach and Blueberry. These flavors have been finely tuned with a sweet and sour balance reminiscent of some classic candy favorites.

Peach flavoured Chum Churum soju that is widely popular in Korea. This brand is the original product that started the fruit flavoured soju popularity. With a mild alcohol content of 12%, it is much easier to drink with just the right amount of peach flavour and sweetness.

Seoljungmae is one of the most popular brands of Mae Sil Ju (Plum Wine) in Korea. Made from Korean green plums grown in Gwangyang and Suncheon in Korea it is made with traditional wine making techniques at cool temperatures for a refined and subtle flavour. It is sweet and refreshing and is an excellent drink to accompany spicy foods. Serve chilled. The plums in the bottle can be eaten as well.

Chum Churum Soju - SoonHari Citron Chum-Churum Citron has a very smooth and fruity taste. This fruit flavoured soju, Made of lower alcohol content with just 12% has become an instant hit in Korea. Lotte Liquor is responsible for creating this original product, starting the flavoured soju craze. Note - the label on the bottle is slightly different to that in the image.

Chum Churum Soju - SoonHari Apple has just the right amount of apple flavour and sweetness. This fruit flavoured soju, Made of lower alcohol content with just 12% has become an instant hit in Korea. Lotte Liquor is responsible for creating this original product, starting the flavoured soju craze.

Chum Churum Soju - SoonHari Strawberry has just the right amount of strawberry flavour and sweetness. This fruit flavoured soju, made of lower alcohol content with just 12% has become an instant hit in Korea. Lotte Liquor is responsible for creating this original product, starting the flavoured soju craze.

Chum Churum Soju - SoonHari Peach has just the right amount of apple flavour and sweetness. This fruit flavoured soju, Made of lower alcohol content with just 12% has become an instant hit in Korea. Lotte Liquor is responsible for creating this original product, starting the flavoured soju craze.

Chum Churum Soju - SoonHari Grape has just the right amount of apple flavour and sweetness. This fruit flavoured soju, Made of lower alcohol content with just 12% has become an instant hit in Korea. Lotte Liquor is responsible for creating this original product, starting the flavoured soju craze.

Flavoured Chum Churum Soonhari is widely popular in Korea. Especially, blueberry flavour is the only one for several countries including Australia. This brand is the original product that started the fruit flavoured soju popularity. With mild alcohol content of 12%, it is much easier to drink with just the right amount of blueberry flavour and sweetness.