Apple flavoured Chum Churum soju that is widely popular in Korea. This brand is the original product that started the fruit flavoured soju popularity. With a mild alcohol content of 12%, it is much easier to drink with just the right amount of apple flavour and sweetness.

Citron flavoured Chum Churum alcoholic beverage that is wildly popular in Korea. This product is the original product that started the fruit flavoured alcohol beverage popularity. Along with mild alcohol content of only 14%, this product is much easier to drink with just the right amount of citron flavour and sweetness.

Strawberry flavoured Chum Churum soju that is widely popular in Korea. This brand is the original product that started the fruit flavoured soju popularity. With mild alcohol content of 12%, it is much easier to drink with just the right amount of strawberry flavour and sweetness.

Leading brand of soju in Korea, Lotte Liquor Chum Churum is softer, drier with fresher taste. Distilled with alkali water, which makes for a more distinct and smoother tasting. You can enjoy fresh flavour from start to finish.

Chum Churum Soju - SoonHari Citron Chum-Churum Citron has a very smooth and fruity taste. This fruit flavoured soju, Made of lower alcohol content with just 12% has become an instant hit in Korea. Lotte Liquor is responsible for creating this original product, starting the flavoured soju craze. Note - the label on the bottle is slightly different to that in the image.