Penfolds has been a pioneer in the world of winemaking since its establishment in 1844 by Dr. Christopher and Mary Penfold. The company's success has been driven by a lineage of visionary winemakers who have pushed the development of the company to extraordinary, bold new heights. Mary Penfold's reign at the helm of Penfolds saw years of determination and endeavour, experimenting with new methods in wine production. In 1948, Max Schubert became the company's first Chief Winemaker and he propelled Penfolds onto the global stage with his experimentation of long-lasting wines - the creation of Penfolds Grange in the 1950s. Soon, the medals began flowing, and Grange quickly became one of the most revered wines around the world. In 2012, Penfolds released its most innovative project to date - 12 handcrafted ampoules of the rare 2004 Kalimna Block Cabernet Sauvignon. Today, Penfolds continues to hold dear the philosophies and legends that have driven the company's success since its establishment in 1844. Penfold's Grange is Australia's most revered wine, and its creation represents a distillation of Max Schubert's ambition for Australian wine. Schubert joined Penfolds as a messenger boy in 1931 and by 1948, he became Penfolds' first Chief Winemaker. In the latter part of 1950, Schubert was sent to Europe to investigate winemaking practices in Spain and Portugal. On a side trip to Bordeaux, Schubert was inspired and impressed by the French cellared-style wines and dreamed of making 'something different and lasting' of his own. Combining traditional Australian techniques, inspiration from Europe and precision winemaking practices developed at Penfolds, Schubert made his first experimental wine in 1951. In 1957, Schubert was asked to show his efforts in Sydney to top management, invited wine identities and personal friends of the board. To his horror, the Grange experiment was universally disliked and Schubert was ordered to shut down the project. Max continued to craft his Grange vintages in secret, hiding three vintages '57, '58 and '59, in the depths of the cellars. Eventually, the Penfolds board ordered production of Grange to restart, just in time for the 1960 vintage. From then on, international acknowledgment and awards were bestowed on Grange, including the 1990 vintage of Grange, which was named Wine Spectator's Red Wine of the Year in 1995. Today, Grange's reputation as one of the world's most celebrated wines continues to grow. On its 50th birthday in 2001, Grange was listed as a South Australian heritage icon, while the 2008 Grange vintage achieved a perfect score of 100 points by two of the world's most influential wine magazines. With every new generation of Penfolds winemakers, Max Schubert's remarkable vision is nurtured and strengthened. Bin 28 offers a showcase of warm climate Australian shiraz – ripe, robust and generously flavoured. First made in 1959, Bin 28 was original named after the famous Barossa Valley Kalimna vineyard purchased by Penfolds in 1945 and from which the wine was originally sourced. Today, Bin 28 is a multi-region, multi-vineyard blend, with the Barossa Valley always well represented. Chocolate mud cake dense, rich, opulent. Cinnamon syrup poached red cherries. Coconut shavings and milk chocolate. Summer plum pudding with currants and creme anglaise. Bone marrow broth, Vietnamese Pho - layered complexity and texture. Turmeric, cinnamon, star anise clove. Cola with a suggestion of Chinotto bitterness. Sweet, layered fruit with earthy spices. Mouthcoating, chewy tannins.

PENFOLDS Reserve Bin 18A Chardonnay, Adelaide Hills Win a VIP Experience at Penfolds Kalimna* Earn an entry into the competition for every $300 you spend on Penfolds, and for every bottle of Grange you purchase. Includes flights, accommodation, tastings, a helicopter flight to the Barossa Valley and more! *T&Cs apply. View full terms and conditions Reserve Bin A has evolved into a distinctive, modern, single-region (Adelaide Hills) Chardonnay, second only to Yattarna in the Penfolds white wine hierarchy. Each year the wine is made it is labelled according to the last two digits of the vintage -- hence Reserve Bin 10A, 12A, 13A and so on. Fruit is hand-picked to small bins and whole-bunch pressed. A portion of the juice is incrementally filled to barrel directly from the press and allowed to undergo a natural fermentation. Thus ...every new (40%) and seasoned (one or two-year-old) French oak barrique is its own, unique 225-litre ferment. Enhanced mouthfeel and complexity is achieved by maturation (typically for eight months) on solids, with intermittent yeast lees stirring. The 100% malolactic fermentation is also natural. Reserve Bin A has established a strong following since it was first made in 1994. It is a fresh, minerally style that occupies a place in the vanguard of modern Australian Chardonnay. With its distinctive, flinty aromatics, creamy texture and razor-sharp acidity, it perfectly articulates the fruit complexity and mouth-watering attributes of cool-climate Adelaide Hills fruit from Chardonnay vineyards across the region.

The single-vineyard Magill Estate Shiraz is intrinsically linked to Penfolds beginnings. Sourced from the original Magill vineyard on the edge of Adelaide s eastern suburbs. A beautiful bouquet of chocolate mousse, custard and blackberry give complexity to the savory notes of corned beef and olive. This 2013 vintage is medium to full-bodied palate, flavours akin to white sultana cake, dates and a touch of freshly tanned suede. A hint of French oak on the finish.

PENFOLDS Bin 707 (Gift Boxed) Cabernet Sauvignon, South Australia

The Bin 389 style evolved as a result of experiments, by Max Schubert, in the 1950s to develop a highly individual wine using a blend of Cabernet Sauvignon and Shiraz with compatible oak treatment. Bin 389 combines the elegance of Cabernet Sauvignon with the richness of Shiraz and demonstrates the traditional Penfolds' trademark - balance between fruit and oak, giving the wine character and longevity.

The Max Schubert Cabernet Shiraz is testament to Penfolds' winemaking philosophy and the art of multi-regional blending. A wine with great complexity and length, which combines the intense red fruits with leathery oak and savoury tannins. This Penfolds will drink beautifully now yet it also has the structure for careful cellaring.

The 50 Year Old Rare Tawny is a symbol of Penfolds heritage, typifying collaboration and shared creative expression. For Series 1, Penfolds collaborated with glass artist Nick Mount to create 330 units, individually blown and hand crafted to suit the rarity of the wine. The wine encased captures the legacy of past and the aspirations of present winemakers, spanning almost a century of fortified history in one blend. Amongst the many individual components captured in this wine is the 1915 vintage, reported to be the foundation of the first Grandfather cask. Additionally, the 1940, 1945 vintages, the first two commercial releases of the Grandfather (in 1965 and 1969 respectively) and the first Great Grandfather release (1994). Incorporating the 1915 vintage component from Penfolds precious glass stock reserves means the Penfold 50 Year Old Rare Tawny carries a generic connectionto the earliest recorded vintage of Penfolds Grandfather Tawny.

PENFOLDS Special Bin 111A Shiraz, Clare Valley, Barossa Valley It is a tradition at Penfolds to experiment, research and develop new wines. The large number of mostly one-off, bin-numbered wines produced, beginning in the 1950s, initially shows a company diversifying away from its core business of fortified wines. In the 1960s, the primary aim was to make show wines, but the program also resulted in the development of current-day staples like Bin 707 and Bin 389 and, more recently, of Bin 407, RWT Shiraz and Yattarna Chardonnay. In effect, the first two Special Bin wines were the then-experimental 1951 Grange and the control wine Max Schubert made alongside it so he could see what the wine would be like matured in a single, old 4500 litre cask rather than the new, 300 litre American oak barrels in which he put the real Grange.That wine is now forgotten, but, said Schubert (in 1979): It did... set the guidelines for the production and marketing of a whole range of special red wines which have been sought after, vintage by vintage, to this day. Schuberts successors, the late Don Ditter, John Duval and Peter Gago, continued the tradition, making small-batch wines (1000 dozen or less) for comparison with existing styles, to try out something new in the way of varietal or regional combinations or simply to spotlight a brilliant parcel of fruit. Some may be forgotten in time, but others are considered among the greatest Australian wines of all time.

Penfolds Bin 149 Cabernet Sauvignon seeks out northern hemisphere excellence via meticulous vineyard and block selection, reinforced by flagship-worthy South Australian cabernet sauvignon. The result is distinctive, and of distinction. House Style is in the building blocks of Bin 149, a name derived from the percentage of South Australian cabernet sauvignon synergistically woven into the blend. Napa Valley regional sourcing seeks to showcase strong tannic foundations, dark fruit intensity but with the added dimension of a unique worldly disposition. Matured in French and American oak, this release highlights Penfolds commitment to quality.

Penfolds Quantum Bin 98 is the continuation of a twenty-year endeavor from when Australian vine cuttings were planted in Californian soil. A Wine of the World that encapsulates a bold blending alliance, Quantum reveals a wine that shows wisdom, crafted with conviction but also embedded in the quality-first philosophy that underpins Penfolds flagships. The wine serves as the most powerful expression of Penfolds' blending style and leads the charge in their ambition to seek out parcels of intense flavor, structural tannins and equal parts grace and complexity. Northern and southern hemispheres bring prized cabernet sauvignon from Napa Valley and pedigreed shiraz from South Australia, respectively, into each others realm. Not adhering to expectations and de rigueur.