First released on the Australian market in 1989, Gentleman Jack is a premium brand from the Jack Daniel's distillery in Lynchburg, Tennessee. The formula is based on early trial work carried out by Jack Daniels himself and is bottled to celebrate his whiskey being awarded a top gold at the St. Louis fair in 1904. Gentleman Jack remains consistent with the original Jack Daniel's style, it does however, differ in being a 'single whiskey', not a combination of whiskies blended together. Unlike any other whiskey, Gentlemen Jack is also charcoal mellowed twice though maple wood, once before aging and once again after. The distillery describes this process in their own distinctive way: ' Jack knew what a single journey through the charcoal meant to his exceptional whiskey - how the coarsely ground maple charcoal mellowed out the harsh oils and impurities that threatened the smooth, warm character of the whiskey. Imagine what a second trip would do, he mused. And so, throughout his life, he experimented with charcoal mellowing his whiskey twice. The process proved so painstaking, he never crafted enough of his new whiskey to introduce it to the world. Happily, he saved the recipe. In 1988, we finally put our founder's formula into limited production, and Gentleman Jack became the first new whiskey from the Jack Daniel Distillery in more than 100 years. No, our folks in product development have never been known for speed. We think a good thing is worth waiting for and, in the case of Gentleman Jack, I think you'll agree, we were smart to wait and get it right.' Suffice to say, the result is a particularly smooth, satisfying and individual drink.

Jack Daniels Tennessee Fire blends red hot cinnamon liqueur with the smooth character of Jack Daniel's Old No 7 for a classic spirit with a fiery finish.

Introduced as the brand's first flavoured variation, Jack Daniel's Honey Whiskey has rich notes of sweet, natural honeycomb and molasses with toasted nuts completing the aroma profile. The finish is long and smooth with a trail of sweet honey and nuts in the mouth.

The one and only Tennessee Whiskey which is charcoal mellowed to deliver a smooth aroma and flavour of vanilla, toasted oak and caramel.

The sweet, creamy flavour of peanut better blended perfectly with our smooth whiskey to create a delicious sipper.

Strong, robust aromas that is noticeably sweet with hints of vanilla and toasted oak. Nice vanilla, caramel to start and becomes heavier and almost creamy in nature. Toasted oak notes on the finish. Each barrel is hand-selected by Master Distiller, Jeff Arnett.

We took a fresh peach, arguably natures tastiest fruit, and blended it with our favorite whiskey to create a pleasing, peachy sweetness that hits you right in the kisser.

Jack Daniel's Double Jack delivers the quintessential taste of Tennessee by expertly mixing a double shot of classic Old No.7 with just the right amount of cola for a smooth, bolder pre-mix.

American Serve is a new range of premix cans that brings fans of Jack Daniels a new way to enjoy the much loved Tennessee Whiskey brand. The bold and smooth flavour of the Whiskey is well balanced with the Cola, bring it front and centre for those who enjoyed the great taste. Serve chilled or over ice.

Introducing rye whiskey made Jack’s way. Crafted with our 70% rye grain bill, natural spring water from our own Cave Spring Hollow, and Jack’s time-honoured charcoal mellowing process, Jack Daniel’s Tennessee Rye is a whiskey that could only come from Lynchburg, Tennessee. Master Distiller Jeff Arnett and the whiskey makers of the Jack Daniel Distillery have created a unique rye that’s undeniably spicy and complex yet sippin’ smooth. It might be one of our first new recipes in over 150-years, but if you know Jack, you’ll know Jack Daniel’s Tennessee Rye.