First released on the Australian market in 1989, Gentleman Jack is a premium brand from the Jack Daniel's distillery in Lynchburg, Tennessee. The formula is based on early trial work carried out by Jack Daniels himself and is bottled to celebrate his whiskey being awarded a top gold at the St. Louis fair in 1904. Gentleman Jack remains consistent with the original Jack Daniel's style, it does however, differ in being a 'single whiskey', not a combination of whiskies blended together. Unlike any other whiskey, Gentlemen Jack is also charcoal mellowed twice though maple wood, once before aging and once again after. The distillery describes this process in their own distinctive way: ' Jack knew what a single journey through the charcoal meant to his exceptional whiskey - how the coarsely ground maple charcoal mellowed out the harsh oils and impurities that threatened the smooth, warm character of the whiskey. Imagine what a second trip would do, he mused. And so, throughout his life, he experimented with charcoal mellowing his whiskey twice. The process proved so painstaking, he never crafted enough of his new whiskey to introduce it to the world. Happily, he saved the recipe. In 1988, we finally put our founder's formula into limited production, and Gentleman Jack became the first new whiskey from the Jack Daniel Distillery in more than 100 years. No, our folks in product development have never been known for speed. We think a good thing is worth waiting for and, in the case of Gentleman Jack, I think you'll agree, we were smart to wait and get it right.' Suffice to say, the result is a particularly smooth, satisfying and individual drink.

Introducing rye whiskey made Jack’s way. Crafted with our 70% rye grain bill, natural spring water from our own Cave Spring Hollow, and Jack’s time-honoured charcoal mellowing process, Jack Daniel’s Tennessee Rye is a whiskey that could only come from Lynchburg, Tennessee. Master Distiller Jeff Arnett and the whiskey makers of the Jack Daniel Distillery have created a unique rye that’s undeniably spicy and complex yet sippin’ smooth. It might be one of our first new recipes in over 150-years, but if you know Jack, you’ll know Jack Daniel’s Tennessee Rye.

American Serve is a new range of premix cans that brings fans of Jack Daniels a new way to enjoy the much loved Tennessee Whiskey brand. The bold and smooth flavour of the Whiskey is well balanced with the Cola, bring it front and centre for those who enjoyed the great taste. Serve chilled or over ice.

The unique flavours of Jack Daniel's Old No. 7 is infused with the sweet taste of cola to produce a ready to drink can that chills down quickly for the ultimate refreshment.

Jack Daniel's is one of the very few Tennessee Whiskies that is charcoal mellowed. Jack Daniel's has a smooth aroma and flavour of vanilla, toasted oak and caramel translates well to the palate. A true American icon that has not only become a favourite here in Australia because of their flavoursome whiskeys, but also with their involvement in V8 Supercar racing with the Jack Daniel's Racing Team. Available here in a convenient 1L bottle.

Jack Daniel's Double Jack delivers the quintessential taste of Tennessee by expertly mixing a double shot of classic Old No.7 with just the right amount of cola for a smooth, bolder pre-mix.

Gentleman Jack is charcoal-mellowed twice, before and after the ageing process, resulting in a cleaner, more refined end product. These mature flavours are captured perfectly in this cola pre-mix bottle. Carton of 24 x 330mL Bottles.

Jack Daniel's 1907 Tennessee Whiskey is charcoal mellowed and matured in the cooler areas of the barrel warehouse and bottled at 37% alcohol. Because the whiskey does not work its way as deeply into the barrel wood it has a light, slightly sweet taste profile. Jack Daniel's entrusted his famous distillery to his nephew, Lem Motlow in 1907. Lem soon introduced a white-labelled, lighter version of Jacks Whiskey. Jack Daniel's proudly continue this tradition with Jack Daniel's 1907.

This is the soul of American whiskey. Its distinct and unique taste comes from refining "mellowing" the freshly distilled whiskey drop by drop through 10 feet of sugar maple charcoal. The distilled whiskey is then matured in American Oak barrels hand-made by Jack Daniel's themselves. The only major distiller in the world to make their own barrels. Each batch is made from marrying 170 barrels from all levels of the barrel houses to achieve consistent colour and taste. Interesting fact - every drop of the world's biggest selling whiskey comes from a single source, Lynchburg, Tennessee.